By Rebecca Firkser
February 26, 2018
  SMart Iberica de Impulso Empresarial

The campaign known as “Milk Life,” which features Team USA Olympic athletes proudly attributing their strength to milk, is being countered by non-dairy milk-drinking althletes. A new advertisement featuring former Olympians advocates a “Switch 4 Good,” encouraging people to give up cow’s milk in favor of non-dairy alternatives.

The athletes declare non-dairy the healthy option when it comes to milk drinks, helping them build muscle, move faster, even breathe more easily. “I did it, and I got stronger,” says three-time Olympic weightlifter Kendrick Farris in the Switch 4 Good tv ad campaign. “Going back to cow’s milk? Not ever.” says Olympic Silver Medalist in Women’s Pursuit Cycling Dotsie Bausch. “My health is too important.”

Of course, the white-mustachioed athlete has been a common and effective advertisement for cow’s milk for years. How did Olympians land the triple axels and alley-oop spins? Why, by drinking milk, of course! The Milk Life website features inspiring stories from their athletic influencers, as well as emphasizing the importance of incorporating milk in all aspects of the breakfast meal.

While parents have been telling kids to drink their milk to grow up big and strong for as long as most of us can remember, now more than ever there has been a push towards non-dairy, plant based milks. Made from everything from yellow peas to macadamia nuts to oats, non-dairy milks often have more protein, less sugar, and are easier to digest than cow’s milk.

Environmentally speaking, plant-based protein (including the production of non-dairy milk) uses significantly fewer resources than livestock. In fact, a 2009 study found that food needed for an omnivorous diet required 2.9 times more water, 2.5 times more primary energy, 13 times more fertilizer, and 1.4 times more pesticides to create than those needed for a vegetarian diet. However, when choosing to switch from dairy milk for environmental reasons, it’s important to note that almond milk requires significantly more water to be commercially produced, which options like oat or yellow pea milk are much more sustainable.