Because using real money to buy stuff is the pits

By Mike Pomranz
June 05, 2018
FotografiaBasica / Getty Images

As we discussed last month, strong demand for avocados in the United Kingdom has led to a booming avocado industry in Chile, Britain’s largest avocado supplier, which has driven up prices domestically. As a result, the South American country has become a bit avocado obsessed. Playing into that fervor, during a recent CyberDay deal for Motorola Moto X4 smartphones, the Chilean department store Ripley said they'd sell the phone for around $300, or the “equivalent price in avocados”—which happened to be 58 kilos, or around 127 pounds.

This deal caught the attention of Camilo Briceño, who on Instagram goes by the handle ElWeonDeLasPalta, which loosely translates to “The Avocado Dude.” Turns out, 58 kilos of avocados is something The Avocado Dude, who the Independent reports is an avocado dealer, would have no problem getting his hands on. In an Instagram post directed at Ripley, Briceño wrote in Spanish, “I accept the challenge. Where can I leave them?”

Apparently understanding the potential positive press that avocados can bring (or maybe not wanting to upset the avocado contingent), the department store decided to just go with it, responding on Instagram, “We meet tomorrow at 12:00 pm at Ripley Parque Arauco. You bring the avocados and we bring the cell phone.” Yes, this was about to go down.

Briceño showed up with his end of the bargain, 58 kilos (aka 127 pounds) of avocado, posed for a photo, and then walked with his new Motorola Moto X4. Meanwhile, Ripley removed the avocado pricing from its website.

Of course, the big question here is who got the better end of this deal? Well, in England—home of the Chilean avocado, supposedly—you can get 360 grams of avocados for about $2.25. Using those figures, 58 kilos of avocados would have a British retail price of about $362. Calculate in a discount for buying in bulk, convert to the Chilean peso, and, yes… obviously… I have no idea whether anyone got a good deal. Let’s just say, for both parties, it was probably much cheaper than paying for advertising.