Manhattan’s latest experiential pop-up actually sounds awesome

By Rebecca Firkser
June 05, 2018
Photo by Max Flatow courtesy Rosé Mansion

New York City has been home to many unique pop-ups, from museums of ice cream to egg houses. This July will bring another: a 14-roomed experience dedicated to rosé wine, dubbed Rosé Mansion. The mansion opens July 12, and tickets are officially on sale now (at a discount price until June 18).

The founders behind Rosé Mansion know it’s hard to visit vineyards around the world, so they decided to bring the best rosés they could find to NYC for a few months. Located in Midtown Manhattan, Rosé Mansion invites guests to explore all the rooms of the mansion at their leisure—each of which will be designed according to the history of a certain wine—to taste rosés. According to the pop-up’s press release, guests should be ready not only to try wines, but to learn a bit about the “history, economics, politics, and science behind the 6,000-year-old wine.”

If you visit Rosé Mansion, make sure your phone is charged, because what kind of pop-up would it be without plenty of photo opps? Each room in the mansion will have its own special setup for photos, from a chandelier to swing on, to a bar filled with pink sand, to a bathtub filled with roses. Here’s hoping it’s a big tub.

After exploring all the rooms in the mansion, guests will find themselves at a bar rumored to contain the largest selection of rosé in the United States. Worse things have happened.

Rosé Mansion will be open from July 12 through October 7, from 2 p.m to midnight on weekdays (it’ll be closed on Tuesdays). For brunch fans, the pop-up will be open starting at 10 a.m. on weekends, and stay open until midnight. Discounted admission tickets for those those buy early are $35, and after June 18, tickets are $45.